1 Million Cups: Spoiled Rotten Marketing concept

Entrepreneurship has become increasingly important in our society as a source of innovation and an example of how people are capable to develop their own projects. It is also important because it allows independence and economic stability. Entrepreneurs need the support and the advice from others who have been through the same path. 1 Million Cups is an organization that mentors entrepreneurs in different communities and gives them the opportunity to receive feedback. When I visited the Orlando YouTube Channel where the presentations of the business ideas in the city can be found, I was drawn by the Spoiled Rotten Marketing concept. Rebecca Bormel, the manager of the company, exposed the presentation. The company was created one year ago aiming to merchandise luxurious spas and salons in the area and offer special packages with 90% of discounts for the clients. The packages are very attractive, since massages that otherwise would cost $500 dollars will be available for just $50. They offer a greater discount than other companies such as Groupon. They assist the spas in attracting new clients, increasing the visits and building long-term relationships.

The principal strength of this concept is its price, which is compensated with the high number of visits. Their social impact in the community is highly interesting, as they do a lot of fundraising in favor of charity organizations with the sells of the Spa Books.  The company is planning to open new offices in Tampa, Jacksonville and Chicago. They started with three clients, and nine months after they have already reached almost a hundred, which stresses the fast growth of the business. However, the challenge is to find people to sell the product to new spas and salons. This is a weakness as their sales model is Business to Business. During the presentation, the manager was focused on their services, but she did not talk much about their own marketing process. I think they have a big challenge in promoting the web page and showing to the market how good are their prices comparing to other options. They have to promote the benefits they offer as the possibility to find spas close to the client's home or office, the possibility to buy gift certificates and that they do not have block-out dates as many online purchases. As an expansion strategy they should think about selling franchises across the country. I loved the concept because the spas win and the final customers win too. It is an excellent option for women who are looking for luxurious spas but with an affordable price.