One of the most interesting and effective ways to promote a movie using guerrilla marketing is with a flash mob event where many people gather in a public area and have a performance. It could be singing, dancing or acting. The idea is to catch the attention of the audience around the place. The first step is to come up with an idea that is directly related with the topic of the movie. Picking a good location is also very important, so it has to be related with the target market of the movie. During the event, it is necessary that someone is there to photograph and film the flash mob. Social media is a crucial part of the process, because in order to promote the video and make it viral, it is important to post it on Facebook, Instagram and Twitter accounts. An example of a flash mob in a movie release was for Magic Mike, starring Channing Tatum, who appears in the Rockefeller Plaza dancing as the stripper he interpreted in the film.
Another approach to guerilla marketing with a limited budget is to look for speaking opportunities in the field of expertise. In the filmmaker’s situation, it will be good to talk about film techniques and trends, as they promote the movie at the same time. Opportunities are in schools, colleges, and community organizations, depending on the target market.
Guerilla marketing gives the perfect opportunity to get noticed in the competitive film industry and create an image of being unexpected, different and fun, with a limited budget.
I like the guerrilla marketing even if I'm not familiar with the film industry. It offers audience a new experience of movie. It seems like audience can feel that the movie story happens in their daily life. Also, it is truly a good opportunity for independent filmmakers with limited budgets. Hope to see your flash mob!
ReplyDeleteIt is interesting to see how social networks have become an essential marketing tool for advertising any product, including movies. I love to see new types of advertising like the flahsmob example you wrote about. It is awesome to see new ways of advertising rather than traditional marketing. Guerrilla marketing is the perfect example of the way humans exploit their creativity to create wonderful and high impact advertising for any kind of product or service.
ReplyDeleteCatalina, I completely agree with you! I think guerilla marketing is a great way to market anything in the entertainment industry. Guerilla marketing is fun, exciting, and extremely engaging. You really grabbed my attention when you mentioned marketing for movies through flash mobbing. Prior to reading your post I had never seen the flash mob used to promote Magic Mike. However, your post did remind me of the flash mob used in the movie Friends With Benefits (https://www.youtube.com/watch?v=AcF1AMace2s.)
ReplyDeleteYou were right on the mark when you suggested that indie filmmakers use tactics such as these to promote their projects. If you ever decide to do a flash mob for one of your films please let me know. I would love to participate!!